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Vol. 27 No. 1 (2021)

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Submitted
Feb 17, 2021
Published
Jul 21, 2021

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THE CHALLENGES OF PREACHING TO POOR WOMEN COMMUNITY (STUDIES OF PREACHING COMMUNICATION TO POOR WOMEN COMMUNITY IN THE TALLO DISTRICT MAKASSAR)

https://doi.org/10.31969/alq.v27i1.913
Nur Setiawati
Islamic Religion Faculty of Indonesia Moslem University, Indonesia
Bisyri Abdul Karim
Islamic Religion Faculty of Indonesia Moslem University Jl. Urip Sumihardjo Km 5. Makassar, Indonesia, Indonesia

Corresponding Author(s) : Nur Setiawati

aghiebm17@gmail.com

Al-Qalam, Vol. 27 No. 1 (2021)

Abstract

This study aims to analyze the access and needs of poor women in the Tallo district in relation to preaching activities. This study used a preaching communication perspective to identify the challenges of preaching strategies and empowering poor women in urban areas. This study used a mixed method between quantitative and qualitative research. The data was collected through literature study, observation, questionnaires, and in-depth interviews. Data analysis used in this study was the interactive model of Miles & Huberman. The results showed that most of the poor women in the Tallo district defined preaching as a lecture and face-to-face activity. They consider that the government should be more responsible for its implementation rather than other organizations or communities. Most of them prefer the theme of worship, family, and morals when dealing with preaching messages. The preferred media for delivering preaching is through lectures and face-to- face compared with electronic and social media.

Keywords

challenges preaching poor women urban areas
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